Advertising Guidelines

Advertising Philosophy

The following advertising guidelines have been created to ensure that our advertising products and solutions deliver the best possible value to both our advertising clients and podcast listeners. These guidelines do not constitute legal advice, and compliance with them does not guarantee legal compliance. Advertisers on PodSponsor are responsible for ensuring their ads and associated links to external content comply with applicable laws, statutes, and regulations.

Advertising Content Guidelines

These guidelines apply to all ads appearing on PodSponsor properties, including both the PodSponsor website and PodSponsor’s partner podcast platforms. PodSponsor expressly reserves the right to reject or remove any ad at its sole discretion, at any time. Final and ongoing approval of all creative material is at the sole discretion of PodSponsor. Additionally, PodSponsor reserves the right, at any time, to re-evaluate previously approved creative material to ensure continued compliance with our advertising guidelines and to maintain an optimal listener experience, especially if an ad generates significant negative feedback.

General Content Requirements

To provide PodSponsor listeners with a high-quality experience when engaging with advertisers, the following content requirements should be met:

  • Ads must directly relate to the content on the landing page and must clearly represent the company, product, brand, or service being advertised.

  • Ads must not be false, misleading, fraudulent, inaccurate, unfair, or contain unsubstantiated claims, spam, harmful code, or other disruptive content.

  • Ads cannot insult, harass, or threaten listeners, or be vulgar, profane, defamatory, libellous, or otherwise objectionable. Targeting audiences that are likely to be offended by the product or service is a violation of PodSponsor’s ad policy.

  • Ads cannot contain hate speech, whether directed at individuals or groups, based on race, sex, creed, national origin, religion, marital status, sexual orientation, gender identity, or language.

  • Ads must not violate the intellectual property rights of third parties.

  • Ads in languages other than English may be accepted, provided that they are accompanied by an accurate English translation.

  • Use of PodSponsor’s name, logo, or other brand features without prior approval is prohibited. Ads must not mimic or resemble PodSponsor’s branding or “look-and-feel.”

  • Ads may not suggest endorsement or partnership with PodSponsor. Ads linking to PodSponsor-branded content may reference PodSponsor only to clarify the ad’s destination.

Ads must comply with PodSponsor’s Technical Guidelines and Brand Guidelines in respect to Ad Copy. If you are interested in advertising on PodSponsor, you may request this information by contacting us.

Prohibited Content Categories

The following product categories are prohibited from advertising on PodSponsor properties:

  • Academic Aids

  • Ads that Capture Personally Identifiable Information (PII) without Permission

  • Adult and Sexual Content

  • Aids to Pass Drug Tests

  • Hate or “Anti” Language

  • Violent or Shocking Content

  • Confusing Websites

  • Unauthorized and/or Unlawfully Distributed Copyrighted Works

  • Counterfeit, Fake, or Bootleg Products

  • Data Entry Affiliate Programs

  • Drugs and Drug Paraphernalia

  • Endangered Species

  • Fake Documents

  • Fireworks and Pyrotechnics

  • Redband Movie Trailers, Video Games, and TV Clips

  • Non-Refundable Fee Auction Sites

  • Prostitution

  • Questionable Health Claims

  • Schemes and Scams

  • Tobacco, Cigarettes, Marijuana, and E-cigarettes

  • Traffic Devices

  • Weapons

Restricted Content Categories

To maintain a quality listener experience, the following categories of ads are subject to review and may have additional content or targeting restrictions when advertising on PodSponsor properties. Restrictions apply to the display, audio, and video components of ads.

  • Adult Content, Profane or Sexually Lewd Audio/Visual Content

  • Ads Directing Listeners to Services that Compete with PodSponsor’s Partners

  • Age-Restricted Content

  • Alcohol

  • Contests, Games of Chance, Gambling, and Sweepstakes

  • Pharmaceutical and Health-Related Products/Services

  • Political and Religious Content

  • Depictions of Drugs, Alcohol, and Tobacco

  • Impersonation

  • Solicitation of Funds

  • Movie Trailers, Video Games, and TV Clips with Inappropriate Use of Sex, Horror, Shock, or Violence

Any questions regarding the suitability of advertising should be submitted to your PodSponsor representative. If you do not have a representative and are interested in advertising on PodSponsor, please contact us.

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